More Than Gold
Going into the 2012 London Olympic Games, Jake Gibb was poised to take the podium as one of the hottest beach volleyball teams coming out of the USA. He also had an incredible story as an athlete who survived cancer and came back twice as strong and determined.
SPECIAL INTEREST FILM PIECEPHOTOGRAPHYPLAYER PROMOTION My job was to tell the story on film and create a platform by which that story could be told. This took the form of a viral special interest film piece on the web, a web page build around this theme, an email marketing campaign as well as a targeted social media push.