AVP Relaunch

The AVP is Pro Beach Volleyball in America. Coming out of bankruptcy in 2011, their brand was in need of a campaign that brought the game back to the forefront of professional sports. Something with truth about where the sport was and honesty about where it needs to be.


Work Commissioned:

1:50 VIRAL VIDEO SPOT
This spot stars John Hyden, 12-year AVP veteran. Narration by Mykel Jenkins.